9 Tips to Grow Your Email List

It may not seem as sexy as the latest mega-influencer on Instagram. And it may be older than Facebook. But an email list is still the most effective digital marketing tool you have.

Online store owners can leverage the power of email marketing to acquire new customers, encourage repeat sales, and increase brand awareness. In this article, the marketing experts at TVCMALL share 9 tips to grow your email list.

 

Email Marketing’s Super-Sized Benefits

It’s difficult to think of a more perfect marketing strategy than email marketing. It packs the largest return on investment. Campaign Monitor estimates that email marketing generates $44 for every $1 spent. And according to McKinsey, it’s 40 times more effective than social media for bringing in new customers.

Email marketing is effective because it’s a low-cost way to reach out directly to customers with a personalized message. There are over 3 billion email users in the world. But you can make each person on your email list feel important and unique with a message customized according to a host of traits.

 

Tips to Grow Your Email List

Now that we’ve got you excited to double down on email marketing, it’s time to grow that list. Below, we’ve listed the top ways online marketers use to grow their email newsletter lists.

1. Offer Discounts for Signing Up

Offering 10% off an item is small beans when you think about the significant ROI associated with email marketing. So, go ahead and offer a discount to consumers when they sign up for your email list.

2. Make It Easy to Sign Up from Your Website

Make sure the sign-up button for your email list is easily found. And spice it up with a motivating call to action, such as “Be the First to Hear About Sales.”

3. Create Exclusive Content and Deals

FOMO is real. Leverage the Fear of Missing Out by offering exclusive content and deals to your email subscribers. Crow about the exclusive nature of your newsletter whenever you ask people to sign up.

4. Use Social Media to Get the Word Out

Periodically, create a social media post singing the praises about your email newsletter. Again, make clear the benefits of signing up. Help people overcome their resistance to cluttering up their email inboxes by offering exclusive sales, content, and discounts to email recipients.

5. Offer a Free eBook or Report

Try writing an eBook in your niche. Or, if that’s too long for you, write an industry report. Free content such as this can work for almost any type of product. If you sell smartphone accessories, you can write a short eBook showing users how to unlock little-known features in their phones or how to take flattering selfies. If you sell garden supplies, you could provide a free planting planner in exchange for an email address.

6. Host a Webinar

Brand awareness is all about building trust. And offering free information is a fantastic way to position yourself as an expert in your niche. Consumers love free knowledge, and offering a webinar is a great way to grow your email list.

7. Include a Sign-Up Link in Customer Service Messages

Chances are that customers often reach out to you with questions or issues. When you respond to their messages, include a link to sign up for an email newsletter.

8. Create a Reasonably Sized Pop-Up on Your Website

Pop-ups teeter between effective and annoying. Make sure your pop-ups land on the side of effectiveness by making them a reasonable size with a clear incentive. And make sure the pop-up only comes up once or twice.

9. Create a Blog

Blogs are still great ways to keep in touch with your customers. You can share the latest trends, industry news, and product tips. Focus on a mix of entertaining and informative content. Include plenty of photos and infographics. When your blog is interesting and useful, readers will want to sign up for your email newsletter so that they never miss a new post.

 

Grow Your Email List and Watch Your Online Store THRIVE

Email lists may seem old school. But this marketing strategy is anything but vanilla. Even with all the buzz about social media, email marketing is still the most effective digital marketing strategy ever. Growing your email list takes time. But with each new sign-up, you’re tapping into an advertising method that is 40 times more effective than social media.

If you want a solid example of an email newsletter that gets results, sign up for TVCMALL’s mailing list at the bottom right corner of our website. You’ll be the first to know about new products, special offers, and more. Just as importantly, you’ll get a strong example of email marketing delivered to your inbox.