How to Use Videos to Drive Engagement for Your E-Commerce Store

You’ve typed away until you have written content coming out of your ears. You’ve come up with clever social media posts. You reply to comments and use trending, relevant hashtags. But you can’t help but feel that something is missing in your digital marketing strategy.

Enter video. Video marketing is, far and away, one of the most effective methods to drive engagement and give your brand a boost. And you don’t have to be Steven Spielberg to create an entertaining and (dare we say) viral video that will drive engagement for your e-commerce store.

 

Benefits of Using Videos to Drive Engagement

Incorporating videos into your e-commerce marketing strategy gives you better results than written content alone.

Videos are more memorable because most people are visual learners. In fact, according to Forbes, customers remember 95% of a video’s content. And that’s why eight out of ten people prefer video over written content.

Videos are important when you want to educate your customers. Nearly everyone researches products online before making a purchase, and of those, half of them watch product videos. By creating videos demonstrating your products, you’re closing an important gap in the customer journey.

And finally, placing a video on your landing page can boost conversions by about 80%, according to WordStream. That makes video an effective tool for creating meaningful connections with your audience.

 

How to Use Video to Drive Engagement

Those are impressive statistics that prove video’s vital role in your marketing strategy. But also keep in mind that less than 40% of videos are watched from beginning to end. So, it’s safe to assume that your videos have to be engaging and entertaining to reap the benefits we outlined above.

 

Start with a Story

Help your audience relate to your products by telling a story in which they see themselves. Start by thinking about the problems your customers have and how your products solve their problems.

Insert characters into your video that look like your target audience. Show the character having a problem. Then, show your product solving their problem.

Oh—and be entertaining as you do this.

 

Educate Your Audience

Your audience will develop an emotional bond with your brand if they feel like you’ve taught them something useful. An obvious place to start is an instructional video showing consumers how to use your TVCMALL products.

However, try to think outside the box and identify potential knowledge gaps related to your product. For example, if you sell mobile phone accessories from TVCMALL, you could create videos unlocking little-known features on the latest smartphones.

 

 

Keep Videos as Short as Possible

Most viewers prefer short videos. Advertising videos that you share on social media should be your shortest at about a minute or so. Instructional videos can be longer. However, make sure you relentlessly cut out “yawn-worthy” moments that might make your audience switch off.

 

Recruit a Focus Group

Always subject your videos to a test run. If you can, recruit actual customers to view and provide feedback on your video’s quality in exchange for a discount or free product. Otherwise, enlist the help of trusted friends and family you can count on for honest feedback.

 

Invest in Quality Equipment

These days, you don’t need a Bollywood budget to create great videos. However, you should invest in some quality streaming equipment to ensure your videos have good sound and sharp visuals. Lighting and a condenser microphone in a soundproof room will go a long way toward giving your video a professional touch.

 

Create a Branded Opening Sequence

Consistency is key to branding. You can increase brand awareness and, by extension, increase your brand’s trustworthiness by creating a branded opening sequence for your videos. Your opening sequence can be as simple as your logo on the screen. But it will go a long way toward making your brand “top of mind” for your audience.

 

Ask for Viewer Comments

You can increase your video’s engagement by asking your viewers to leave a comment. An effective way to do this is to ask them to answer a question. You can also ask for audience tips or feedback.

 

Boost Your Brand with Video Marketing

There you have all the tips you need to create videos to entertain, educate, and engage your customers. Videos are an integral part of an effective marketing strategy. Videos put a face to your business and inject personality into your brand. Creating videos can seem intimidating at first. But when you dive in, you’ll find it’s much easier than you think. Before you know it, videos will make your e-commerce business THRIVE and you’ll feel like a Hollywood director.