Selling Smarter: Follow the Traffic Across These 5 Platforms

The e-commerce arena is complex and competitive, with several major players vying for supremacy. E-commerce giants like Amazon and eBay have solidified their positions, while upstarts like Temu are gaining ground rapidly. But where does that leave the other players in the e-commerce game, and what did this mean for you, the busy entrepreneur? Below, we reveal in-depth data and growth trends about the platforms you may want to sell on.

 

Amazon

 

Amazon is the heavyweight champion in the e-commerce industry, mainly due to its first-mover advantage. Beyond being one of the early online success stories, the company retained its competitive edge and gargantuan traffic numbers for over three decades. It's also where over 50% of American shoppers begin their online shopping journey, from researching products to completing purchases. In comparison, Google only accounts for approximately 32% of search queries initiated by US consumers. However, Gen Z increasingly relies on Google and social media to decide what purchases to make online.

 

 

There are more reasons why Amazon continues to enjoy such an enviable position online. It invests heavily in advertising and pushes campaigns for its sponsored products and brands, driving more traffic to its listings. Furthermore, the Amazon Prime program offers its loyal customers perks like expedited shipping and exclusive bargains, which only helps invigorate sales. As of 2025, Amazon Prime reportedly has over 220 million subscribers.

 

 

Growth Trends:

 

 - Market Supremacy: Amazon dominates 38-40% of the US e-commerce market, with US retail e-commerce sales hitting $492 billion in 2024.

 

 - Strategic Expansion: It optimizes its more mature markets, focusing on North America, Europe, and Japan, while approaching new territories cautiously.

 

 - Rising Categories: It has already seen exponential growth in several in-demand categories, such as pet supplies (38%), snow removal (20%), and meal kits (9%).

 

Temu

 

Temu is the new kid on the block, distinguishing itself as a social media and app-focused entity. It acquires its traffic primarily through paid online advertising, social media, and TV ads. This strategy has paid off, as the Temu site now enjoys an astonishing 700 million monthly visits from its global user base. However, most of its sales come from its app, boasting over 480 million downloads in 2024. The app has gamification features, making it incredibly engaging, with users spending approximately 23 minutes there and only 11 minutes on Amazon.

 

 

Gen Z users are among the biggest supporters of Temu, and that's due to how prolific it is on TikTok. Temu works with popular influencers and invests heavily in personalized ads on the popular short-form video streaming service. 

 

Growth Trends:

 

 - Rapid Ascendancy: Temu has 292 million monthly active users globally, with $70.8 billion in sales in 2024.

 

 - Market Penetration: 17% share in US discount stores, 37% among Chinese marketplaces.

 

 - Customer Loyalty: A high customer repeat rate, especially in France, but retention trails behind Amazon due to quality and shipping issues.

 

eBay

 

One of the most renowned and longest-running brands in e-commerce, eBay draws approximately 544 million monthly website visits. It's currently the second-largest e-commerce player in the US, behind Amazon's 2.5 billion monthly visits. Its mobile app also plays a significant role in engaging users and driving sales, with users dedicating 22 minutes weekly to the platform.

 

 

The platform features auctions and second-hand deals, attracting price-conscious shoppers and bargain hunters drawn to coupons and discounts. However, eBay faces challenges with cart abandonment due to high shipping costs and account requirements, with the latter being a hurdle most shoppers don't want to deal with. 

 

Growth Trends:

 

 - Overshadowed: eBay remains a key player yet trails behind Temu as the world's second-most-visited e-commerce site.

 

 - Market Size: eBay holds close to 30% of the US market share, significantly smaller than Amazon's lion's share.

 

 - Specialized Strengths: It excels in niche categories like collectibles, refurbished goods, and second-hand items.

 

AliExpress

 

AliExpress, the popular Chinese e-commerce platform, leverages its global presence to attract traffic from Asia, Europe, and Latin America. It boosts web traffic through effective SEO strategies and targeted paid ads, while its mobile app drives engagement, with users spending approximately 11 minutes daily on the platform.

 

The platform excels with its vast product range and competitive pricing, utilizing Alibaba's extensive ecosystem. It specializes in electronics and budget-friendly goods, appealing to price-conscious shoppers who enjoy and benefit from direct-from-China shipping. 

 

Growth Trends:

 

 - Cross-Border Leader: AliExpress plays a significant role in China's $330 billion cross-border e-commerce market.

 

 - Competitive Challenge: Temu outpaces AliExpress in app downloads and market share, and this trend is bound to continue.

 

 - Logistics Upgrade: AliExpress expands overseas warehousing by 30% to cut delivery times, addressing retention setbacks caused by shipping and quality issues.

 

Ozon

 

Ozon is a Russian market leader, utilizing organic search, direct visits, and targeted local marketing campaigns to drive traffic. This approach allows Ozon to cater more effectively to Russian consumers. Moreover, these shoppers prioritize convenience and competitive pricing, with 45% preferring online purchases with in-store pickup.

 

Taking a similar approach to Temu, Ozon implements an app as its core e-commerce platform, with over 70% of transactions carried out on mobile. Many of its customers prefer eco-friendly solutions, and 73% of Gen Z buyers are willing to pay more for sustainable products. Furthermore, 83% of users are very satisfied with the shopping experience, but cart abandonment issues persist.

 

Growth Trends:

 

 - Local Market Leader: Ozon drives $10.6 billion in domestic sales, second only to Wildberries in Russia's e-commerce market, projected to reach $80 billion by 2027.

 

 - Cross-Border Expansion: The company capitalizes on growing international demand, tapping into Russia's broadening cross-border e-commerce market.

 

 - Category Dominance: Ozon excels in hobby & leisure, a segment responsible for 24% of Russia's e-commerce revenue.

 

In Conclusion

 

TVCMALL excels in e-commerce by specializing in wholesale consumer electronics and cell phone accessories and capitalizing on China's burgeoning cross-border market. We prioritize product availability and expedited shipping to maximize customer satisfaction. Our strong B2B focus, trade show participation, and user-friendly platform have made us a top choice for small and medium businesses worldwide.

 

With a steady growth trajectory and wholesale expertise, we're the trusted partner you've been seeking. Contact TVCMALL today to learn why we're one of the most effective wholesale platforms for your dropshipping and e-commerce business.