8 Clever & Free Ways to Increase Traffic to Your Online Store

Once you've laid out the groundwork for your online store, you’re only missing one thing for an e-commerce business to thrive. Every online retailer needs a steady stream of website visitors to grow their business. In this article, we at TVCMALL have put together eight free ways to increase website traffic to your online store. After all, when you do well, we do well, and Together We THRIVE!

 

1. Use Long-Tail Keywords to Increase Website Traffic to Your Online Store for Free

Finding keywords is easier than you think. And long-tail keywords are your best bet for ranking high in search results.

You can find long-tail keywords by searching for your products using phrases your customers would use. The trick is to use quotations around the phrase to return the exact number of sites using that same keyword.

Your initial search will likely return a high number of web pages, which means there is too much competition for that keyword phrase. Play around with the search phrase until the results return approximately 5,000 web pages to find your long-tail keyword.

 

2. Drop Keywords in the Right Places

Once you’ve found several long-tail keywords, sprinkle them throughout your website, especially in the following places.

• Images: Image file names and alt text should contain your keywords.
• Meta Title: The brief title that appears in search engine results.
• H1 Tag: Your page title.
• Two or more H2 Tags: The subheadings that break up your page.
• Within the first 100 words on the page.
• In the body of the website copy or article.
• The Meta-Description: The brief description that appears below the meta title.

 

3. Publish Captivating Content

There’s no getting around it. You need spellbinding content to increase website traffic to your online store. Quality content does double duty by keeping visitors mesmerized and giving you a chance to sprinkle more keywords to make your site rank.

 

4. Create Videos and Visuals to Drive Traffic to Your Online Store

Speaking of ranking high in search results, visuals will get you there more quickly. Google loves websites with videos, pictures, slide decks, and other visual content. Visual content will also keep your visitors hooked and coming back for more.  

 

5. Use Free Guest Blogging to Increase Website Traffic to Your Online Store

No matter what products you’re selling, there’s a blog or website out there waiting for your expertise. Whether it’s a review of the latest Apple watch or how to throw the perfect cupcake bake shop birthday party, an article on another site that links back to your online store is a free way to increase website traffic.

 

6. Increase Backlinks to Drive Traffic to Your Website for Free

There are other, relatively painless ways to create backlinks in addition to guest blogging. Consider the following. 

• Search HARO (Help a Report Out) to see if a reporter is looking for your expertise.
• Join relevant online communities and engage with them.
• Join your local Chamber of Commerce (even if you’re not a brick-and-mortar store).
• Make sure your social media profiles online are completely filled out and contain your website link.
• Offer to provide testimonials for other business websites.

 

7. Engage with Customers on Social Media

Social media is a top way to increase website traffic to your online store for free. But just because you have a knack for collecting likes on your personal Facebook posts doesn’t mean you’re ready for social media marketing. Using social media to promote your unique business requires consistency, data analysis, and finesse. The following tips will help.

• Create a strategy with goals.
• Focus on social media sites your target audience uses.
• Entertain and engage three times more than you sell.
• Respond to comments.
• Share your content.
• Use hashtags.
• Track your success by collecting and analyzing data.

 

8. Drive Existing Customers to Your Website with Email Marketing.

It costs five times more to acquire a new customer than to keep an existing customer. That makes sending marketing emails to your current customers a powerful, free way to increase website traffic to your online store. You can send emails announcing new products or sales events. Recipients are going to be more likely to click through to visit your website if the email is customized to their product preferences. And while it’s not technically free for you, offering customers a freebie is a great way to increase traffic to your online store.

 

Final Thoughts on How to Increase Traffic to Your Online Store for Free

We’ve all heard, “If you build it, they will come.” But that’s just not the case when it comes to driving visitors to your online store. Increasing website traffic involves mastering search engine optimization, creating backlinks, and engaging with social media followers. But the good news is that when you follow up your efforts with high-quality products from TVCMALL, your newfound website visitors will come back for more.