Video marketing does wonders for your brand. Creating videos for your e-commerce business will help you build trust, engage with your audience, and increase sales. However, a savvy online store owner is always watching the bottom line while still providing a top-notch customer experience. You can create top-quality videos with these free video editing software options for 2024.
You’re ready to take your dropshipping business to the next level with video marketing. But after investing in video and sound gear, you’re looking for video editing software that’s easy on the wallet.
They say the best things in life are free, and that goes for video editing software, too. Here, the marketing experts at TVCMALL break down the best free video editing software for 2024.
Short-form videos, like product videos, are the fastest-growing type of content on the internet. The amount of time spent watching online videos has more than doubled in the last five years, according to Wistea.
Businesses are taking notice of video’s meteoric rise. About 86% of businesses incorporated video in their digital marketing strategy in 2021, according to Wyzowl. And many marketers think video has a greater ROI than photos, Google Ads, and other content.
Videos have several more benefits for your business, including:
● Increasing visitors’ time on your website.
● Building customer trust.
● Engaging your audience.
● Reducing customer support calls.
TVCMALL knows that one of the keys to e-commerce success is keeping costs low. As an online store owner, you may opt to create and edit videos yourself. You can make your videos polished and professional with the help of these video editing software options. These video editors will make you feel like a hot shot director. And the best part is that they’re free.
One of the most impressive features of VSDC Free Video Editor is the ability to rearrange the order of the scenes in your video with its nonlinear editor. VSDC also comes with several impressive audio and visual effects.
VSDC is also great for beginners who may have trouble getting the lighting or other variables just right. You can brush over mistakes with Instagram-like filters. Color correction, transition effects, and filters help make your video more professional looking. You can also create captions that move with the action.
When you’re just starting to create videos, it’s difficult to juggle the different formats that are available. VSDC is the only free video editor that supports a variety of photos and video formats. With VSDC, it’s easy to export your videos to social media. VSDC also allows you to easily create video content for smartphones. In short, VSDC has many features usually found in high-priced video editors.
Shotcut offers the usual lineup of video editing tools. You can use Shotcut on PCs, Macs, and even Linus machines. It’s also a relatively small download at only 184MB. The interface looks much like paid video editors, with a preview window and a timeline. A useful feature is a timeline history tool, which allows you to dial back your changes if you have any regrets.
You’re pretty much on your own when figuring out Shotcut. One of the major cons of this free video editing software is that there are no help files. Shotcut has less options for inserting transitions in your videos. You’ll also have fewer options for formatting text overlays in Shotcut. However, it does come with a standard list of effects, such as filters, fade-out, and color adjustment.
Movavi is far more intuitive and user-friendly than many free video editors. With Movavi, you’ll be able to create a voiceover or even animation in your videos. You can also join fragments of different videos into one file. Movavi makes it easy to incorporate music and transitions into your video.
Movavi has the standard effects that you expect in any video editor, such as light and contrast. But this free video editor also has special effects with fun names like Twirl and Stripes to help you put a more creative spin on your videos.
You can use the Blade tool to create montages. And you can correct your shooting mistakes with color and light correction. Movavi even has AI motion tracking, which lets you insert moving graphics, like emojis, into your video.
The free version of DaVinci Resolve is a popular choice among top YouTubers. Many creators consider DaVinci Resolve Free to be comparable to paid video editors like Adobe Premiere Pro. DaVinci Resolve Free also comes with audio and sound editing features. The interface is intuitive and enjoyable to use. With DaVinci Resolve Free, you’ll be able to create captions, insert transitions, and create effects.
One small downside of DaVinci Resolve Free is that occasionally you may click on a feature that is only available in the paid version. On the upside, if you decide you really need the paid features, you can buy DaVinci Resolve for a one-time fee of $300. That’s much less than the ongoing, yearly fee that comes with Adobe Premiere Pro.
You’ll THRIVE when you create a strong brand. And video marketing is one of the most effective ways to connect with your customers and increase sales. You’ll enjoy a greater return on investment from video than from other marketing strategies, such as Google Ads and influencer marketing.
Even with that higher ROI, creating videos still requires a grocery list of equipment. You can soften the blow to your wallet and still have grade-A video content with these robust options for video editing software.
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