Apple officially unveiled the iPhone 17 lineup on September 9, 2025, bringing some of the most dramatic design and hardware updates we've seen in years. For accessory retailers, this launch signals not only a wave of consumer excitement but also a clear demand for new cases, screen protectors, MagSafe products, and more. Let's explore the confirmed iPhone 17 series details, how it compares to iPhone 16, and what you should prepare for in the accessories market.
iPhone 17 Lineup, Specs, and Pricing
Apple introduced four models in the iPhone 17 series:
- iPhone 17 standard
- iPhone Air (a new ultra-thin mid-tier model)
- iPhone 17 Pro
- iPhone 17 Pro Max
Key Confirmed Features
- Design & Build: The iPhone Air is Apple's thinnest iPhone ever at just 5.6 mm, featuring a titanium frame and eSIM-only support in some markets. Pro models adopt a new "Camera Plateau" horizontal bar design, giving them a bold refreshed look.
- Display: For the first time, the standard iPhone 17 features a 120 Hz ProMotion LTPO OLED display, previously limited to Pro models.
- Performance: All models are powered by the A19 chip (with Pro versions using A19 Pro), delivering up to 25% faster CPU speeds and better thermal performance with a new vapor-chamber cooling system.
Cameras:
- iPhone 17 Pro Max boasts 8x optical zoom and ProRes RAW support.
- Front cameras upgraded to 18 MP (standard/Air) and 24 MP (Pro/Pro Max).
- Connectivity: Apple debuted the N1 wireless chip (Wi-Fi 7, Bluetooth 6, Thread) and the C1X 5G modem, offering faster and more reliable connections.
- Batteries: Larger battery capacities across all models, with up to 5,088 mAh on the iPhone 17 Pro Max eSIM version.
- Charging: Wired PD2.0 fast charge, 50% in around 20 minutes (30 minutes for Air).
Here's a breakdown to compare iPhone 17 models and their speculated features:

iPhone 17 Pricing
Official Pricing (U.S.)
- iPhone 17: from $799
- iPhone Air: from $999
- iPhone 17 Pro: from $1,099
- iPhone 17 Pro Max: from $1,199 (up to $1,999 for the 2TB version)
iPhone 17 vs iPhone 16: What Changed
Here's a comparison between the standard iPhone 16 model and the standard iPhone 17:

Summary:
- The biggest accessory impact comes from the new screen sizes and camera bar redesign.
- iPhone 17 Pro/Pro Max retain similar dimensions to iPhone 16 Pro series but require new case molds.
- The new iPhone Air introduces an entirely different ultra-thin design - a fresh category for accessories.
Accessory Compatibility: iPhone 16 vs iPhone 17
Screen Protectors
- Standard Models: iPhone 16 (6.1″) protectors are not compatible with iPhone 17 (6.3″).
- Pro/Pro Max: Some tempered-glass protectors may still fit, as sizes are close. However, curvature and bezel adjustments mean custom-cut protectors are safer to stock.
- iPhone Air: Requires entirely new protector dimensions due to its slim body and 6.5″ display.
Cases
- iPhone 17 Standard: Thinner bezels and different dimensions make iPhone 16 cases unusable.
- Pro & Pro Max: Despite similar size, the new horizontal Camera Plateau design requires new cases. Older cases will not align with the camera cutout.
- iPhone Air: Brand-new sizing and thickness (5.6 mm) = exclusive case category.
MagSafe & Charging
- Compatibility Maintained: MagSafe ring placement and wireless charging standards remain intact. Existing chargers, wallets, stands, and power banks are cross-compatible.
- Logo Position Shift: Apple slightly lowered the rear logo. For transparent MagSafe cases, this may overlap visually with the MagSafe ring — worth noting for design-sensitive buyers.
Why Retailers Should Act Now
With Apple's biggest design refresh in years - including the first-ever iPhone Air - consumers will be looking for brand-new cases, protectors, and accessories. Retailers who stock early and guide customers on compatibility will capture strong sales momentum from launch week.
At TVCMALL, we provide:
- Early-access sourcing for iPhone 17 accessories
- Over 1,000,000 SKUs with 10,000+ new arrivals weekly
- Data-driven insights to match customer demand
Explore Product Sourcing Now, Ahead of This iPhone Launch
Explore iPhone 17 pro max case/iPhone air case/iPhone 17 pro case/iPhone 17 case Sourcing Now. TVCMALL is your one-stop shop for market developments, product trends, and new device launches. We want your business to THRIVE, and offering personalized product recommendations and data-driven solutions to meet your customers' needs is just the start. Contact us for inventory guides, sourcing assistance, or business solutions. We're excited for you to experience the TVCMALL difference.