Top Web Analytics Tools for Your E-Commerce Businesses

Whether you operate one or more e-commerce businesses, you need several powerful web analytics tools. These tools will help you analyze data sets related to customer behavior, conversion rates, shopping cart abandonment, site ranking, website traffic, etc. Accurately analyzing all this data will give you the insights you need to improve and grow all your e-commerce stores.

 

We know what you're thinking — web analytics tools sound complex and better left to the experts, right? The answer is not so clear-cut. While many of these tools are there to aid digital marketers, search engine optimization (SEO) specialists, and website owners, you likely fall in the latter camp. After all, your e-commerce stores are essentially websites that you need to manage correctly. Whether you plan to do this yourself or leave it to specialists is up to you and your budget.

 

However, if you can't afford to hire specialists yet aren't enthusiastic about using analytics tools, there's no need to fret. Many of the latest analysis tools are so user-friendly that they make processing swaths of data easy and fun. At TVCMALL, we love to see our customers grow their e-commerce businesses and THRIVE! So, we've compiled this handy list of the best web analytics tools you can use today!  

 

Website Traffic Analysis Free Tools

 

Please note that if you want the best competitor website analysis tool, you'll have to pay for it. However, many vendors offer free versions (with limited features) or a trial period to help you get started. Here are several excellent options to determine how much traffic your competitors receive:

 

● Ahrefs Website Traffic Checker

● Backlinko Free Website Traffic Checker

● Neil Patel / NP Digital Website Traffic Checker

● Ninja Reports Website Traffic Checker

● Semrush Free Website Traffic Checker

● SE Ranking Website Traffic Checker

● Serpstat Website Traffic Checker

● Similarweb Website Traffic Checker

● Sitechecker Website Traffic Checker

 

 

Web Analytics in Digital Marketing

 

If you intend to do digital marketing, you must understand the process and what you must focus on:

 

● User behavior: Learn about your users, their demographics, and their behavior patterns when they visit your e-commerce stores.

 

● Market gaps: Pinpoint the gaps in the market your competitors are not responding to, and offer the products and services existing and new customers will want. Use free website analytics online tools to start tracking your competitors' stores, then upgrade to paid versions for more advanced comparative features.

 

● Marketing funnel: Build a funnel surrounding the customer's journey, from discovering your store to pressing the buy button on the sales cart.

 

● Content engagement: Identify the blog posts, video content, and web pages your users spend the most time on.

 

● Content curation: Based on the user data, customize content for each user group that visits your stores.

 

● Conduct A/B testing: Regularly split test your content, special offers, and product launches on various user groups. Make a point to test early and often for the best results.

 

● Social channels: Run marketing campaigns on all your social media channels and identify the best performing. For example, if most of your traffic comes from Instagram, spend most of your marketing budget and energy there instead of the channels that don't show as much promise.

 

● Store performance: Regularly optimize all your stores to improve traffic, conversion rates, and sales. Your stores may need to be redesigned to respond to the user journey, which will inevitably lead to better conversion rates.     

 

Best Web Analytics Tools for Your E-Commerce Store

 

Here are several paid and free web analytics online tools that will help you improve your store:

 

● Google Analytics: This a free website analysis tool and a great entry point, even though there's a slight learning curve for beginners. It will help you track store traffic, conversion rates, web page bounce rates, and cart abandonment.  

 

● Matomo: If you're serious about data protection and privacy, consider this alternative to Google Analytics. It offers full integration with WooCommerce and Shopify and significant cost savings if you use your own server. Furthermore, its analytics tools will help you drill down on customer data, and its optimization tools will help you enhance the customer journey.

 

● Optimizely: If digital marketing is your core focus, Optimizely has all the tools you need to do this effectively. It has advanced A/B testing, store optimization, and chatbot features to take your e-commerce business to the next level. However, all these features don't come cheap, so only consider Optimizely if you're prepared to spend over US$2,000 per month. If you're looking for a similar suite but at a fraction of the cost, consider Kissmetrics.

 

 

Conclusion

 

As you can tell from our list, there's no shortage of excellent web analytics tools available. While you can start with a free or trial version, you'll eventually want to upgrade to a paid version of your favorite tool to unlock all its powerful features. Also, you can integrate your analytics, third-party platforms, and e-commerce websites with TVCMALL via our API integration service.

 

Contact us today to learn more about our products, services, and beginner-friendly ordering process.