AI and Online Retailers: Match Made In Heaven?

The e-commerce space is competitive and fast moving. Smart e-commerce entrepreneurs are always looking for ways to increase efficiency while still maintaining quality products and service. Enter AI.

Artificial intelligence has been around for a while. But thanks to recent, massive leaps in technology, everyone can benefit from AI’s capabilities. In this article, the tech experts at TVCMALL will tell you all the ways online retailers can use AI to improve their business.

Content Marketing

ChatGPT is responsible for getting everyone excited about AI in the first place. The cutting-edge natural language processing technology enables computers to create impressive, conversational text.

Online retailers can use ChatGPT and other tools like it to create decent product descriptions, blog articles, social media posts, and even video scripts.

Tip: If you use ChatGPT for content creation, make sure you rework the resulting text to make your content sound authentic to your brand voice.

Predictive Analytics

E-commerce businesses generate a lot of data. But do you use that data effectively? AI can digest the large amounts of data your company generates and, within seconds, uncover hidden trends and generate reliable projections.

These projections can improve the efficiency of your operation and increase sales. For example, AI can provide reliable sales projections based on multiple factors, such as seasonality, trending searches, and economic outlook data. You can use these projections to manage your inventory more effectively or offer leading-edge products ahead of your competition.

Data processing companies exist that provide this service. However, you can also train a service like ChatGPT by using your company data. The NLP machine can then provide insights and projections custom-made for your business.

Tip: ChatGPT does not come with safeguards for your data. So, create processes and best practices for safely using ChatGPT.

Consumer Marketing

Targeted ads have been a thing for quite some time. AI makes targeted advertising sexier. You no longer have to rely on Google Ads to show paid ads to the right demographic. Now, you can use AI to segment your customer base and send them targeted ads. And ChatGPT isn’t the only player in the AI game. HubSpot has released ChatSpot, and it’s free to use.

Tip: Use A/B testing to measure your ads’ performance.

Social Media Mentions

Your brand’s reputation is the backbone of your success. But are you measuring your brand’s reputation effectively? After all, there are dozens of social media and review sites, each with millions of posts. AI can help with that.

Use AI to monitor social media mentions. AI can even interpret its findings to give you an overall picture of what people like about your brand—and what they don’t.

Tip: Use social media listening to identify influences who already love your brand and invite them to collaborate.

Chatbots

Long gone are the days of clenching your teeth while trying to make the computer on the other end of the phone understand you. Today’s online chatbots use NLP to provide fast answers to common questions. In fact, one study found that 74% of users prefer using chatbots for these kinds of simple interactions. Also, a key benefit of AI-powered chatbots is that they’re available after hours.

Tip: Try your hand at building you own custom AI chatbot.

Personalized Shopping Experience

You can use AI to create a more personalized shopping experience for your customers. AI begins creating a personalized shopping experience by creating a detailed profile. In addition to basic, key information, such as gender, AI also tracks consumers behavior. For example, it will keep track of which pages and products a consumers views. AI then compares this information to a larger set of customer data to predict purchasing behavior.

From there, AI can recommend products that closely align with customers’ preferences.

Tip: Use customer data to send personalized emails with relevant product recommendations.

Use AI to Make Your Online Store THRIVE

As an e-commerce entrepreneur, you need to keep costs low while providing outstanding service and products. TVCMALL has you covered when it comes to quality products at a great price. AI is the key to making your online store more efficient while still maintaining outstanding customer satisfaction.