O Que é Conteúdo Gerado pelo Utilizador? E Por Que é Importante?

Getting people to trust you is one of the biggest challenges of running an online store. After all, we live in an age of robocalls, porch pirates, and phishing emails. That’s why your brand’s reputation is your most valuable asset. But how do you generate trust and become a brand that inspires confidence?

User-generated content is the key to creating a trustworthy brand and so much more. With user-generated content, you create a community around your audience and generate the kind of buzz that drives sales. In this article, the experts at TVCMALL will show you how.

What Is User Generated Content?

User-generated content (UGC) is any online content created by your brand’s users. It represents your customers’ authentic reaction and actual experience of your brand.

Chances are you’ve seen user-generated content on your own social media feeds. Your friends may post a picture of their meal while tagging a restaurant. Or perhaps, you’ve posted a photo of a cocktail while tagging the name of the band playing at the bar. User-generated content, however, can come in many forms.

Customer reviews make up the most well-known and sought-after kind of UGC. People look for companies with a high number of mostly positive reviews. Customers don’t expect perfection, though. In fact, they may not trust that the reviews are real if all of them sing your praises.

Comments on your social media posts are another kind of user-generated content. Having plenty of comments indicates that yours is a real company. And when you reply to comments and engage with your audience, you’re letting prospective customers know that there’s a real person behind the scenes.

Photos are UGC gold. Products simply sell better with visual content. And when customers post photos of themselves using your products, you get the two-fold marketing effect of eye-catching visual marketing paired with the credibility of UGC.

Videos, like photos, pack a marketing punch. And when those videos are created by your customers, your brand gets a super-charged boost of trustworthiness.

Why Does User-Generate Content Matter?

UGC carries a lot of weight with your audience. Nearly all of your prospective customers will research your brand before they make a purchase. And 85% of them say that user-generated content, such as customer reviews, influences their purchasing decisions.

Brands that are teeming with UGC enjoy more recognition and a wider reach. Their user-generated content is indicative of an engaging community of brand ambassadors. Furthermore, brands with plenty of UGC earn the trust of prospective customers.

How to Encourage User-Generated Content

Now you’re eager to add user-generated content to your social media marketing arsenal. But seeing as how the content has to originate from your audience, you need a strategy. Below, we’ll list ideas you can use today to increase your brand’s user-generated content.

Run a Promotion or Contest

Promotions are perhaps the most common way to elicit UGC from your customers. You can offer customers a discount on their next purchase or the chance to win a gift card if they leave a review or tag your brand in a photo of themselves using your TVCMALL products.

One big-name company using promotions to get reviews is Best Buy. Customers can earn extra loyalty points for leaving a review.

Make sure that you ask for honest reviews and that your giveaway is not reserved only for those leaving positive feedback.

Create a Branded Hashtag

Social media is popular because it’s fun. You can cash in on the entertaining nature of social media by creating a fun campaign using a branded hashtag.

For example, Apple’s #ShotoniPhone campaign is one of the most successful branded hashtag campaigns ever. Created to showcase the quality of iPhone photos, the campaign has elicited over 26 million user-generated posts on Instagram.

Engage with Your Audience

Engaging with your audience is one of the most important steps you can take to encourage user-generated content. Interacting with your audience makes users feel seen and reinforces the “human” component behind your brand. Below are important ways to engage with your audience to encourage user-generated content.

● Thank users for sharing your content.

● Respond to comments on your social media posts.

● Thank customers for their positive reviews and politely respond to negative reviews.

Level-Up Your Marketing with UGC

User-generated content is a powerful way to boost your brand and make your online store THRIVE. UGC can be anything from comments to videos. The important thing that sets user-generated content apart is its authenticity. People trust your brand more when your UGC reflects the authentic experience of real users.

You can encourage and increase UGC in a variety of ways. Through promotions, branded hashtags, and interactions with your audience, you can foster a strong community of brand ambassadors.