Must-Have Apps for Online Stores in 2025: Boost Your Sales with the Latest Tools

As we head into 2025, we should take bold steps by embracing the latest technological innovations. The growing popularity of AI-powered apps in recent years is something store owners shouldn't ignore. We're even willing to bet that many savvy and forward-looking store owners have already embraced AI to improve the efficacy of business processes.

 

According to a recent McKinsey report, approximately 65% of the respondents surveyed claim they regularly use generative AI. Business organizations have seen a sharp rise in gen AI use during 2024 and have witnessed cost savings and revenue increases. The consensus is that gen AI will disrupt various industries in the foreseeable future.

 

While this bodes well for the prospects of this fascinating technology, it's not without problems. Gen AI does hallucinate, causing it to produce biased and inaccurate results, posing significant risks to businesses. Therefore, human input is still necessary to determine the accuracy of these results.

 

So, where does that leave you — the busy entrepreneur who wishes to use AI to enhance various aspects of your business? Start using AI-powered apps that will save you time and streamline specific tasks.

 

You'll likely need several apps instead of an all-in-one solution, as it will be easier to swap out an app for a better one when necessary. An all-in-one solution would keep you tethered to the same tools and software vendor, diminishing your flexibility and ability to scale. Below, TVCMALL reveals the must-have apps that will boost the performance of your online store.  

 

AI-Driven Customer Recommendation Tools

 

As an online store owner, you regularly try to find ways to enhance the customer journey. But this is a complex task, as everything from your landing page, product page design, and email marketing campaigns impact how your customers interact with your store. If you get one of these wrong, expect a poor e-commerce conversion rate (CVR), which you don't want.

 

Fortunately, the latest innovative customer recommendation tools will help you demystify customer behavior. These tools use machine learning (ML) and deep learning (DL) to analyze customer data, offer recommendations, and pinpoint the best recommendation strategies. Here are several of the best AI-powered customer recommendation apps available:

 

● Nosto: This is the go-to platform for store owners and brands that require customizability, scalability, and power. It's capable of real-time personalization and extensive A/B testing to improve conversion rates. But all this power comes with a steep learning curve and a higher price point.

 

● Monetate: A powerful recommendation and real-time personalization engine renowned for enhancing customer engagement. It's also incredibly flexible, as it can integrate with many web content and marketing platforms. However, expertise is necessary to unlock the platform's many powerful capabilities.  

 

● Wisepops: Due to its accessibility and affordability, this has become a popular option for many store owners. It can generate engaging AI-powered product recommendations, pop ups, and notifications to boost conversions. A drawback is that it currently only supports BigCommerce and Shopify.

Data Analytics Tools

 

Many store owners love using Google Analytics to track the performance and health of their online properties. There's nothing wrong with using Google Analytics, but consider examining other options, especially if you're planning to scale your business. Here are several advanced data analytics tools you should consider:

 

● Glew: This AI-powered data analytics tool integrates with all the major e-commerce platforms, such as Magento, Shopify, WooCommerce, etc. It automates and streamlines data analytics and utilizes an Extract, Transform, and Load (ETL) process for a more consistent and accurate view of your data.

 

● Polymer: Business Intelligence (BI) platforms often stump newcomers, but this no-code solution features a user-friendly editor that allows new users to generate in-depth data visualizations. Pricing plans are also affordable, making it an ideal solution for store owners on a tight budget.

 

● Kissmetrics: Many renowned brands and online stores use this tool due to its powerful reporting and data visualization capabilities. It offers extensive integrations with the world's most popular e-commerce platforms, and pricing plans are affordable enough for smaller businesses.

Cross-Border Logistics Optimizers

 

Advanced data analytics tools do a great job of determining trends, making the customer journey and customer preferences much more predictable. However, this data-driven approach must not be limited to the inner workings of e-commerce stores only.

 

There's a greater need to streamline logistics processes, especially when goods move across borders. That's why supply chain optimization services like Korcomptenz and Red Arrow Logistics are gaining prominence. These services use powerful AI algorithms to optimize the entire supply chain pipeline.

 

These services provide actionable insights so e-commerce businesses can pick the most cost-effective routes, transportation modes, and carriers. They also provide insights into inventory and warehouse management to reduce stockouts and improve the usage of warehouse space.

 

Conclusion

 

If you haven't been using AI-powered tools to boost your sales yet, consider doing so in 2025. Yes, there will be a learning curve, but many of the apps we've recommended are accessible for those new to these tools. And the long-term benefits are worthwhile, as these tools will help improve many aspects of your business and let you THRIVE! Contact us today to learn why partnering with TVCMALL will be a game-changer for your online store!