Churn Rate

In the world of e-commerce, some things are inevitable, like fluctuations in sales, occasional product returns, and a bit of customer churn. Customer churn is the business term for the loss of customers and is often measured in a percentage over a specific period of time. Some churn is completely normal, but keeping this number in check is important to ensure long term business success. If you’re concerned about customer churn for your business, here’s what you can do to reduce it.