Tips for Boosting Summertime Sales

With summer now in full swing, you may be enjoying “Summer Fridays” at work and getting ready for that vacation you’ve been planning for months. Consumers all over are doing the same, which means they may not be spending their money on retail purchases at the same rate they do in other months. That’s right, it’s the season of the “Summer Sales Slump”. But that doesn’t have to be true for you and your retail business! We’ve got 5 ideas on how you can take advantage of the warm season to boost sales and avoid slumps.

5 ways to boost sales in the summer:

1. Bring your summer-oriented products or services to the forefront.

Summer is prime time for pool hangs, beach trips, outdoor adventures, barbecues, and picnics. So it’s not surprising that your best-selling wool coats aren’t selling well right now. Instead of forcing out-of-season products on your consumers, embrace the warm weather and bring any products that align with summertime to the forefront in your marketing and advertising.

2. Host a summertime sales event.

You likely have seen advertisements for summer sales all over the place, and there’s a reason for it! Summertime sales events help retailers gain and/or maintain the attention of customers while boosting transactions. Consider hosting your own limited-time summer sale for your retail business to do the same.

3. Host a summer-themed giveaway or contest.

Similar to summer sales events, summer-time giveaways and contests are another great way to attract attention from potential customers while building brand awareness and trust. An average of over 34% of new customers are acquired through contests, and Instagram accounts that hold contests grow their followers 70% faster on average than accounts that don’t. Have fun crafting your giveaway or contest to fit the summer season.

4. Tailor your brand’s marketing content to the season.

To capitalize on any season, it’s helpful to tailor your company’s marketing content to that specific time of year. Just as you would tap into the merry mindset of your customers during the winter holiday season, tap into the summertime mindset of your customers when planning your digital ads, newsletters, social media posts, blog articles, or YouTube videos in the summer months. Keep your content current and relatable for your consumers to maintain their attention and interest.

5. Update your website graphics.

Just as you want to tailor your brand’s marketing to fit the season, consider updating your company’s website to reflect the summer months as well. A retail website is not just a platform that allows for business transactions, it’s a whole other opportunity for you to advertise to and fully reel in a potential customer. Once again, tap into your customers’ summertime mindset and reflect in your website’s visuals to fully take advantage of the warm months.

The dreaded “Summer Sales Slump” doesn’t have to be an obstacle for you and your retail business this season. By getting a little creative, leaning into the hot days of summer, and having a little fun with your marketing strategies, this summer can be a season of success for your retail brand.

For more ways to help your new brand grow and thrive, check out How to Boost Online Sales,  5 Ways to Build Brand Awareness, How to Choose The Right Products to Sell in Your Online Store, and 5 Ways to Build Customer Trust. And if you’re looking for customizable branded products to add to your business’s offerings, TVCMALL is here for all your supply needs!

Statistics Reference:

Agarwal, Antara. “27 Mind-Blowing Statistics On Giveaways And Contests In 2023.” Outgrow, 18 September 2019, https://outgrow.co/blog/stats-giveaways-contests