A Letter to Our Valued Supplier Partners

Dear Supplier Partners,

 

Greetings! I am Leo Chen, the founder of TVCMALL. First and foremost, I would like to sincerely thank all of you for your unwavering support over the years. It is the dedicated efforts of thousands of core suppliers that have enabled TVCMALL to maintain steady and healthy growth in today’s highly competitive market.

 

Over the past 16 years of collaboration, TVCMALL has established strong strategic partnerships with many suppliers, and some of you have become more than just partners—you’ve become friends. Since TVCMALL’s inception in 2008, we have always prioritized the interests of our partners, ensuring that their rights are protected. We have never delayed payments or had bad debts, which has earned us a solid reputation in the mobile accessories industry.

 

As some brands have grown and expanded, they may have adjusted their sales strategies and channel distribution, leading to a reduced share of business with TVCMALL. I fully understand and respect these decisions and am grateful for the collaborations we’ve had. I’d now like to share a few thoughts from TVCMALL’s perspective on our partnership:

 

1. TVCMALL Provides More Than Sales—We Offer Long-Term Brand Promotion Value

 

The Platform Value of Brand Promotion

TVCMALL is not just a wholesale platform with a global user base—it is a bridge connecting brands to international markets. Through TVCMALL, brands can significantly enhance their visibility on the global stage. While an individual brand’s sales share may not be substantial, the long-term returns from increased brand exposure in international markets are invaluable.

 

Continuous Upgrades in Precision Marketing

As a dedicated B2B wholesale platform, TVCMALL continually enhances the unique value we offer to our customers. We leverage cutting-edge IT technology to analyze purchasing behaviors and market demands, allowing us to accurately recommend your products to the right customers. This not only increases brand awareness but also effectively expands market share.

 

2. TVCMALL’s Channel Expansion and Marketing Value Go Beyond the Surface Data

 

Extensive Global Market Coverage

TVCMALL covers a wide range of global markets, helping brands overcome geographical limitations and enter markets that are often difficult to access through traditional channels. In addition, TVCMALL offers retail channels, providing diversified sales opportunities for brands.

 

Direct Benefits Are Just the Beginning

Although TVCMALL works with thousands of brands and suppliers, and some individual brands may not yet reach their full sales potential, TVCMALL’s reputation as a well-established wholesale platform provides access to millions of visitors and a solid base of loyal customers. This level of exposure significantly increases brand conversion rates. The hidden value gained from this exposure is something that money alone cannot easily achieve through other channels.

 

3. TVCMALL’s Unique Wholesale Model Boosts Customer Conversion Rates

 

Flexible Wholesale Model Enhances Conversion and Repeat Purchase Rates

At TVCMALL, we have no minimum order quantity (MOQ) requirements. The more customers buy, the lower the price, significantly boosting conversion rates. This wholesale model not only reduces inventory pressure for brands but also helps mitigate market fluctuations. Most of our customers are long-term partners with high repeat purchase rates—many place orders as frequently as once a week.

 

Targeted, Differentiated Customer Segments

TVCMALL primarily caters to small and medium-sized wholesalers, a customer base distinct from other sales channels. This differentiation avoids overlap in customer targeting and provides brands with more market opportunities. Therefore, the channel and sales strategy conflicts that some might worry about are often exaggerated. TVCMALL is more than willing to work with our brand partners to navigate any potential conflicts in customer segmentation and distribution strategies.

 

4. TVCMALL Offers Significant Potential for Brand Conversion Through Our Customer Base

 

Low-Cost, High-Return Customer Acquisition

After years of operation, TVCMALL has accumulated a large and loyal customer base. Brands can use our platform to connect with these customers, further expanding their business. TVCMALL is not just a sales platform—it is a vital link between brands and wholesale customers worldwide.

 

Potential for Large Clients

As some customers increase their order quantities through TVCMALL, they may eventually start purchasing directly from the brand, further boosting the brand’s influence and sales.

 

5. TVCMALL’s Significant Marketing Investments Support Long-Term Brand Growth

 

Ongoing Global Marketing Investments

Each year, TVCMALL invests nearly $10 million in global marketing efforts, significantly increasing brand exposure and bringing products to the attention of more potential customers.

 

Long-Term Benefits for Partner Brands

TVCMALL’s marketing efforts not only enhance the platform’s overall visibility but also bring long-term market returns for our partner brands, helping them establish a strong foothold in international markets.

 

6. TVCMALL’s Complementary Relationship Between Channel and Product Brands

 

Complementary Partnership Model

TVCMALL is committed to becoming the go-to wholesale channel for mobile accessories and 3C products. Through close collaboration with our suppliers, we have established a strong, complementary partnership and will continue to work tirelessly toward our shared goals of mutual growth.

 

Open Cooperation, Focused Efforts

TVCMALL has virtually no barriers to entry—brands only need to provide new product images, descriptions, and brand authorizations. For particularly competitive products, we will even provide dedicated marketing promotion to help boost sales.

 

7. TVCMALL Is Committed to Becoming the Global Version of 1688—Supporting Chinese Brands and Products in Their International Expansion

 

Global Strategy

TVCMALL’s ambitions extend far beyond the European market. We are expanding into global markets, helping Chinese brands penetrate more international markets and serving as a critical platform for their global expansion.

 

Navigating Global Expansion for Chinese Brands

With the growth of global e-commerce, TVCMALL leverages its wholesale experience, global customer network, and technological platform to provide comprehensive support for Chinese brands, helping them establish a strong presence in international markets.

 

Through the explanations above, we hope to clarify the critical role TVCMALL plays in your brand’s global journey. Our relationship goes beyond short-term sales—it lays a solid foundation for the long-term growth of our partners. Over the past 16 years, TVCMALL has continually sought ways to better support Chinese brands and products in going global, making important contributions to the success of both our clients and suppliers.

 

Now, TVCMALL has evolved from its early years into a mature and confident player, with a clearer sense of purpose and an ambitious blueprint for the future. With a more professional team, bigger dreams, and stronger resolve, we are confident that TVCMALL will be an essential channel for Chinese brands to succeed globally. We look forward to growing together with our brand partners, creating lasting value, and achieving mutual success.

 

At TVCMALL, we are always looking to form new and lasting partnerships with outstanding brands. If you are interested in joining us and becoming a part of our global network, please visit Become a Partner to explore how we can work together for mutual success.

 

For more information, you can also visit our Chinese website at www.tvcmall.com.cn.