6 Reasons Your Business Needs Company Swag

Your favorite pen is due for a refill. So, you rummage through your desk for a working writing instrument and find a stylus pen with a local insurer’s name. You remember meeting him at a fundraiser. He seemed like a stand-up guy, as you recall.

You uncap the pen and use it to finish writing your to-do list for the day. You forget all about the refill, and the insurer’s pen becomes your new favorite.

Weeks later, you receive a notice from your current carrier. They’re raising your rates, and you decide it’s time to shop around. Maybe you should give the insurer you met at the fundraiser a call.

In many ways, company swag is the marketing gift that keeps on giving. Below, we list the ways company swag will help your business.

1. Boost Brand Awareness

They won’t buy from you if they don’t know you exist. According to Nielson, building your brand happens at the top of the sales funnel. At this point, your goal is to extend your brand’s reach. Branded merchandise is your opportunity to put your brand in front of people who may never see your wildly successful influencer marketing campaign.

2. Increase Positive Associations With Your Brand

One of the goals at the top of the sales funnel is to create positive associations with your brand. This is where you perform community outreach, support worthy causes, and create feel-good marketing strategies.

This is also where you influence your audience’s perceptions with company swag. You can give away branded merchandise at trade shows, during online giveaways, or at one of the community events your business sponsors.

You can keep the positive sentiments rolling throughout the funnel and even after the sale with customer appreciation gifts that feature your logo.

3. Be Top of Mind When They’re Ready to Buy

Prospects are in varying stages of the sales funnel when they encounter your brand. And they have a ways to go if they are only in the awareness stage. They may encounter your brand, and then go on to further research and decision-making. Branded merchandise ensures potential buyers won’t forget about you when they’re ready to buy.

4. Nurture Client Relationships

The Pareto Principle maintains that 80% of your sales come from 20% of your customers. Hence, your relationship with the top 20% of your client base drives your business’s success.

Keep those relationships friendly and fruitful with branded gifts. High-quality merchandise customized with your logo expresses your gratitude, and your most important customers will get all the warm feels every time they use your thoughtful gift adorned with your logo.

5. Drive Company Culture

Company swag isn’t just for customers. You can use branded merchandise to drive and define your company’s culture. A positive company culture has been shown to positively influence employee turnover, engagement, productivity, and more.

Giving your employees company swag, such as custom ink phone cases featuring your logo, will increase their sense of belonging and promote loyalty. Give company swag as part of your onboarding process and employee recognition efforts.

6. Establish Another Revenue Stream

Not all branded merchandise should be given away for free. Developing a line of stylish products customized with your logo for sale can do more than increase your revenue stream. For example, give your most ardent supporters a sense of community and a vehicle through which they can become ambassadors for your brand with custom phone cases in bulk.

Get Your Branded, Customized Products at TVCMALL

TVCMALL offers a wide range of products that are ripe for our customization services, including wholesale custom phone cases. Our expert product design services can help you come up with a winning design for your company swag that will boost your brand. Your company will THRIVE with branded merchandise that will keep you top of mind when customers are ready to buy. Contact us today to get started on your company’s customized design.