Tendances et nouveautés de septembre : ce que chaque vendeur doit savoir

New month, new surprises. In September, a snack became a star in Europe, AI shopping took over American screens, and Amazon made life harder (again) for sellers. 

 

Whether you're running an independent site or stocking a retail shop, here's your no-fluff guide to the trends and updates shaping cross-border e-commerce right now.

 

Product Trends & Category Insights

 

1.Snack Foods Go Global

 

Chinese snack brand Weilong has become a surprise hit in Europe. Its iconic Big Latiao (spicy gluten stick) recently topped TikTok Italy's sales charts, moving over 5,100 units in just 28 days. This shows how "guochao" (China chic) snacks, when paired with localized flavor and engaging content, can capture overseas audiences.It's proof that even everyday products can become global hits when paired with fun content and local storytelling.

 

Takeaways for sellers:

 

- Content is the new packaging. 

Make your products "snackable" online. Use unboxing videos, lifestyle photos, or short clips that connect emotionally with local buyers.

 

- Adapt your angle. T

The same item can fit different lifestyles—think "study snack" for students or "party bite" for young professionals.

 

- Bundle for value. 

Small-ticket items work best in sampler packs, gift boxes, or subscriptions—easy ways to raise basket value on your own site.

 

2. Beauty Products: Small, Gentle, and Viral

 

A beauty brand Cistto surged to the No.1 spot in the U.S. TikTokShop cleansing oil category, generating $400,000 sales in only 43 days. Its success came from single-use sensitive-skin solutions combined with celebrity endorsement (Cardi B) and a 5,000+ KOL seeding campaign.

 

Takeaway for sellers:

 

- Micro-innovation matters. 

For your independent site, look at how you can repackage existing products into more portable, eco-friendly, or skin-safe versions. This adds perceived value even without changing the formula.

 

- Trust through proof. 

Influencer collaboration works, but on your own site, highlight reviews, dermatologist quotes, or user-generated content. Trust is currency, especially in beauty.

 

- Funnel with samples. 

Consider offering low-cost samples or first-time purchase discounts directly on your site. This mimics the "TikTok impulse buy" effect and helps convert new traffic.

 

3. Consumer Electronics: Features + Price Matter

 

HTC's NE20 touchscreen Bluetooth earbuds turned into a viral sensation on TikTok US, selling 27,300+ units and $748,700 revenue in under a month. The standout feature? A charging case with a built-in LED touchscreen, paired with AI-assisted translation—all at an affordable price.

 

 

Takeaways for sellers:

 

- Focus on benefits, not specs. 

Instead of listing "AI translation," show how it helps travelers, gamers, or students in real life.

 

- Bundle smartly. 

Pair electronics with protective cases, cables, or accessories to increase margins and differentiate your offer.

 

- Clarity beats discounting. 

Marketplaces compete on price, but independent sellers can stand out with clear comparisons, rich FAQs, and faster service.

 

Policy & Market Updates

 

Logistics and Shipping

 

New Trade Route: MSC launched a North India–Middle East weekly service, boosting reliability between these fast-growing regions.

 

U.S. Import Rule Change: The U.S. removed its $800 duty-free threshold. Now, all shipments require customs declaration and tax payment. DHL and others paused parcel deliveries to the U.S. (except <$100 gifts). Expect higher costs and longer timelines.

 

Platform & Compliance Shifts

 

Amazon Tightens Rules: Seller suspensions are up due to keyword misuse, pricing violations, and misleading claims. Compliance-first strategies will be critical.

 

Inventory Disposal Update: From September 30, Amazon U.S. and Canada will auto-enroll unsold items into liquidation or donation. Sellers should check settings to avoid accidental losses.

 

Consumer & Market Trends

 

India's CPI Overhaul: For the first time, e-commerce prices from Amazon and Flipkart will be included in inflation data—showing how digital trade shapes economies.

 

AI in Shopping: 53% of U.S. consumers now use AI for product research or deal hunting. Retailers should explore AI-driven recommendations while being transparent about data.

 

Global Brand Moves: Puma is exploring strategic options, with potential buyers from Asia, the U.S., and the Middle East—proof that global brand competition is heating up.

 

What This Means for TVCMALL Customers

 

 

At TVCMALL, we track these developments closely so you don't have to:

 

Trend-Ready Sourcing: With 1M+ SKUs and 10,000 new items weekly, we help you stay ahead of what's hot and source smarter.

 

Compliance-Friendly Supply Chain: As global trade rules tighten, we provide certified, compliant products that reduce risk.

 

Flexible Wholesale: Our no-MOQ model makes it easier to test new products in small batches, so you can scale only what works.

 

Final Word

 

September showed once again how fast the cross-border world can change. Products can go viral overnight, shipping rules can shift instantly, and platforms can raise the bar on compliance without warning.

 

The winners are the sellers who adapt quickly, source wisely, and stay informed. That's where TVCMALL comes in—helping you turn change into opportunity.