¿Qué se vende rápidamente en mayo de 2025? Tendencias del mercado que los minoristas no pueden permitirse perder

In a fast-moving market, timely information can make all the difference. As we enter May, several product trends and platform developments are reshaping opportunities for cross-border sellers. Whether you're expanding into new markets or optimizing your product mix, staying updated is key to staying competitive. Here's a snapshot of the latest movements that smart retailers should watch closely.

 

1.Hot-Selling Categories: Where New Demand Is Emerging

 

• Creative Stationery: Emotional Retail on the Rise

 

Demand for emotional and therapeutic products is growing fast. On SHEIN, a 168-color marker set now sells over 20,000 units monthly, fueled by coloring and journaling trends.

 

Opportunity: Expand your creative stationery offerings, especially products related to stress relief and self-expression.

 

 

• Toys: Chinese Products Lead the Way Globally

 

A Chinese electric water gun recently surpassed 10,000 orders on TikTok US, generating over $280,000 in just two months.

 

Opportunity: Stock innovative toys from China — particularly unique and interactive designs — to tap into strong and resilient consumer demand in the US and beyond.

 

2.TikTok Engagement and Live Commerce: A Channel You Can't Ignore

 

Consumer engagement on TikTok continues to surge, with users now spending an average of 108 minutes per day — nearly double the time spent on Facebook.

 

This shift is not just about passive browsing. Live commerce, particularly in the beauty category, is seeing explosive growth. In the US, beauty livestreaming sales have jumped by 67%, highlighting how powerful real-time interaction can be in driving purchases.

 

Incorporating livestreaming into your marketing strategy can significantly boost both visibility and conversion. Products that are visually appealing, easy to demonstrate, and highly relatable tend to perform best during live sessions.

 

Some examples that are ideal for TikTok livestream promotions include:

 

For iPhone 16 Case: Pearl Bow Epoxy Design TPU + PC Phone Back Cover – Pink

 

A5 Creative 3D Printing Rocket Lamp LED Night Light Children Gift Home Bedroom Decoration

 

140Pcs / Set Kids Girls DIY Jewellery Craft Bracelet Making Supplies Kit with Gift Box - Multi-color

 

 

Action: Start incorporating short-form videos and live product showcases into your strategy. Focus on products that are easy to demonstrate visually to drive real-time engagement and sales.

 

 

3.Changing Consumer Behavior and Logistics Challenges

 

• US Millennials' Online Purchases Drop 14%

Slight declines in US millennial online shopping highlight the need for diversified channel strategies.

Action: Balance your online and offline presence and explore emerging platforms for future growth.

 

• Cross-Border Logistics Are Becoming Costlier

DHL has suspended shipments over $800 from China to the US. Logistics costs have risen by 40%.

Action: Optimize your product mix for lightweight, high-value items and explore flexible shipping options.

 

• Europe Becomes the New Growth Center

Over 60% of cross-border sellers are pivoting to Germany, France, and other high-value European markets.

Action: Diversify your market expansion plans toward Europe, where purchasing power remains strong.

 

 

4. Rising Trend: Stylish Phone Cases Targeting Female Consumers

 

As personalization and self-expression continue to drive consumer behavior, stylish and decorative phone cases are gaining popularity—especially among female shoppers. Designs featuring pearls, bows, floral patterns, and vibrant colors are becoming top choices, particularly for new models like the iPhone 16.

 

This growing demand opens up an opportunity for retailers to diversify their accessory collections and appeal to a younger, trend-conscious audience. Products that combine aesthetic appeal with reliable protection are expected to perform well across online and offline channels, especially in short video promotions and influencer marketing.

 

For businesses looking to capture this trend, TVCMALL offers a curated selection of fashionable phone cases.

 

One standout option is Pearl Bow Epoxy Design TPU + PC Back Cover – Light Yellow, combining elegance and functionality, and tailored to meet the preferences of style-focused consumers.

 

 

To explore more stylish designs and wholesale options, feel free to reach out to your TVCMALL sales manager for personalized recommendations.

 

Conclusion: Stay Ahead with the Right Partners

 

In a market where trends shift quickly and consumer expectations continue to rise, having access to the right products, insights, and support makes all the difference.

 

By staying close to emerging categories like creative stationery, toys, beauty accessories, and stylish phone cases — and by adapting to new sales channels like short-form video and live commerce — retailers can not only navigate challenges but unlock new growth opportunities.

 

TVCMALL is committed to supporting global sellers with:

 

• A wide range of trending products, with over 1 million SKUs constantly updated.
• Flexible wholesale solutions, with no minimum order requirements for most items.
• Efficient cross-border logistics and tailored service support to help your business scale quickly.
• Dedicated account managers to provide personalized advice and product recommendations based on your market needs.

 

As new opportunities unfold, partnering with a trusted sourcing platform like TVCMALL can help you stay competitive, agile, and ready for what's next.